Building A Social Network In A Facebook And Twitter World

 Geoff Cook is the CEO of myYearbook, a social network built around meeting new people. He also founded EssayEdge and ResumeEdge and sold them to The Thomson Corporation. You can’t go an entire day without encountering Facebook and Twitter – even if you don’t have an account. Whether you ride the subway or take the bus, you’ll see people young and old updating their status or talking about the latest social-networking drama. If you watch the television or listen to the radio, you’ll be driven to the Twitter or Facebook accounts of celebrities, brands and non-profits. If you do come across the rare people who are not on Facebook, they sound like cavemen – and they know it; they are talking about signing up soon. In such an environment, it is easy to conclude that this dominance will last forever. But it won’t.