Is Online Banner Advertising dying?

 Number of users who click on Online Ad banners has reduced by half in last 2 years? Only 16% of all Internet users clicked on just One Display ad in the whole month. These revealing statistics come from none other than Comscore, the authority in Internet user behavioral tracking. The presentation – “The [...] Related posts:What do bloggers do online? The recent ComScore study throws up some interesting facts about blogger's web consumption. As majority of  bloggers are from US and UK, the survey shows their browsing preferences and amount of time they spend on which kind of sites. Technorati...10 Indian online advertising networks Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The 38.5 million Indian Internet users, according to...Consumers trust Traditional Media Advertising more than Online Media According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are trusted the least with...India’s Internet usage lowest in Asia – Google scores lowly ComScore, a leader in providing consumer insight behavior reports and research has for the first time come out with a comprehensive review of Internet behavior covering 10 countries in the Asia-Pacific region. The ComScore report revealed that in May there...Indian netizens world’s third biggest online shoppers…What nonsense ! ET headline screams "Indian netizens world's third biggest online shoppers" When I read that headline, I was quite surprised. The instant question came to my mind was, how can a country with such miniscule Internet penetration have world's third biggest...