Guardian Media Group Will Be ‘Smaller,’ Even After The Recovery

 Guardian Media Group CEO Carolyn McCall says further upcoming restructuring “inevitably means we will be a smaller organisation,” even after the gloom of the advertising downturn clears. In a staff memo, clarifying weekend reports about The Observer’s future, McCall says a three-year plan is under development that “is examining every aspect of GNM’s publishing strategy and titles: the Guardian, Observer and guardian.co.uk; print and digital”: “When the economy recovers, so – to a degree – will our advertising revenues. However, due to structural change, these revenues will not be at the levels they were in the past. GNM’s costs will need to reflect this if losses are to be kept within sustainable limits.”