Ratings Update: ET Now Slips To The Bottom Despite Sustained Marketing Campaign
Posted by admin on Jul 9, 2009 in Digital Media News |
ET Now, the latest addition to business news channels in the country, has slipped to the bottom in the latest weekly ratings. According to data from TAM Media Research, the channel, broadcast by Times Global Broadcasting, managed just 7% marketshare in metros for the week ended 4 July, while the nearest competitor, UTVi, managed a 13% share. In all India figures, ET Now is tied with UTVi—a unit of UTV Software Communications—with 6% market share.