Idea walks the talk with a health proposition
Posted by admin on Jul 2, 2009 in Digital Media News |
Continuing with the ‘socially relevant’ elements in its ads, Idea Cellular’s latest TVC tackles the issue of health and fitness. Brand ambassador Abhishek Bachchan dons the role of a doctor, who advises people to walk as they talk on their cellphones so that they are truly ‘mobile’. However, this advice backfires on him… in a way.