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Trak.in blog upgrade and new host

Posted by admin on May 13, 2009 in Digital Media News
Okay, we have finally managed to get trak.in to another host. After 2 long years with Midvalley hosting I have moved to Media Temple as the new host. I must mention that Midvalley Hosting was one of the best hosts I have had, it was smaller hosting company, but always provided with personalized service and [...]

 
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MVAS Companies Adopt Code of Conduct for better Service | Watpr …

Posted by admin on May 13, 2009 in Digital Media News
The Mobile Value Added Services Members of Internet and Mobile Association of India has adopted a “Code of Conduct” with a view to take the first step. ... As on date the following companies are signatories to the Code of Conduct: OnMobile Global, ACL Wireless, ActiveMedia Tech, CanvasM, NetxCell, Mauj, Indiatimes.com, Webaroo, i2i telesource, Buongiorno, Saharanext and Mypopkorn. It is hoped that while the Mobile VAS companies have taken a bold step to improve B2B and ...

 
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Funding Updates – Olx & Ideacts Secure Funding

Posted by admin on May 13, 2009 in Digital Media News
Indian arms of Venture Capitalist companies are on an investing spree, OLX received a funding of $5 million from Nexus India Capital , On the other hand Sequoia , Silicon Valley got a minor stake in Ideacts for an undisclosed amount. More on OLX Funding OLX another $5 million from Nexus India Capital to expand [...]Also Check Out: WATShow.com - Our Video Show WATJob.com - Our Job Site WATGame.com - Our Gaming Blog WATPR.com - Our Press Release Site

 
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Search Advances

Posted by admin on May 13, 2009 in Digital Media News
So, Twitter seems to be getting serious about its real time search capabilities. According to various reports, all of which seemed to have emerged from this source, Twitter’s new VP of Operations, Santosh Jayaram, has said that Twitter Search will soon be doing two things in addition to what it does now it will crawl the [...] Related posts:More delicious stuff on the horizon? Social Median has been a pending site in my things-to-do...A brand is a …….. the search is on A few days back, Manish had an extremely interesting post...Everybody, Friendfeed, right now!! In a way, Friendfeed’s latest offering has revolutionised my usage... Related posts brought to you by Yet Another Related Posts Plugin.

 
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Facebook – Social Media or E-Commerce Strategy Required!!

Posted by admin on May 13, 2009 in Digital Media News
Everyday facebook seems to be attracting millions eye balls across continents with average time spent on site increasing every month they soon needed a business model which evolves facebook from just being something dependent on Advertising to something which is recession proof or a transaction based business model which would lead to creation of biggest  [...]

 
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Marketeers rush for slice of swine flu property, launch campaigns

Posted by admin on May 13, 2009 in Digital Media News
Tanay Tayal, director (product management) of digital agency Komli Media Pvt. Ltd said that between 26 April and 11 May, there were 1.5 million page views in India of articles on swine flu and at least 400000 unique users who searched for something ...

 
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Round Up: Loop Goes To TN, Orissa; Saavn-Hulu Tie Up; TV18 Raises Rs.5 B To Repay Debts

Posted by admin on May 13, 2009 in Digital Media News
Loop Expands: Obliging with regulatory requirements, Loop Mobile (previously BPL Mobile) has rolled out its network in Tamil Nadu and Orissa and will make a soft launch in five states by mid-June. BPL Mobile is one of the oldest telecom players, it operates in Mumbai and has recently rebranded itself.  As of February 09, Loop had [...]

 
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Indian Readership Survey R1 2009: Some Highlights

Posted by admin on May 13, 2009 in Digital Media News
The 2009 Round One of the Indian Readership Survey is out, with mixed trends. Only nine of the top 25 most read publications (including dailies and periodicals) registered a growth in readership. The combined percentage decline in readership, for the 16 publications that registered a drop, was 51.89%. In the elite top 25 club, Marathi daily Pudhari grew the most, at 8.83%, while Saras Salil, a weekly magazine from Delhi Press, dropped the most, at 12.95%. These figures are total readership and all figures are in thousands. Depending on how their publications fared, media houses typically support total readership, or the other metric, average issue readership. Here's the complete data on the top 25 publications. All comparisons are with Round two of IRS 2008. Segment-wise Readership This category measures the universe of readers who reads any publication in a segment. So the universe of readers who read any English daily, grew 0.47% to 3.1 crore. There are no definitive trends across categories, but weeklies in all languages, except Malayalam, registered a drop. Here's the full segment-wise readership. Gainers and Losers: Some of the most read publications also figure in the list that lost the most readers. Dainik Jagran, India's most read publication, for instance, lost some 1.1 million readers. Telugu daily Vartha lost the most, 1.3 million readers, or 21% of its readership. Vartha has presumably been cannibalized by Saakshi, the new Telugu daily that was launched by chief minister Y.S.R. Reddy's son Jagan Mohan Reddy. Here's a list of top 20 gainers and losers. Please note that this is in absolute numbers and not in percentages. English dailies: Of the top 24 most read English dailies, only six registered a gain in readership. Mint, HT Media's business daily, grew the most, posting a 15.67% growth in readership. This, is however, not counting Metro Now, which grew its readership by 103%, but has since been discontinued as a daily by its joint promoters Bennett, Coleman & Co. Ltd and HT Media Ltd. DNA, which grew 11.37%, comes second. The New Indian Express, lost 14.19% of its readers, followed by The Indian Express, which lost 11.37%. Here's the complete picture. English magazines: Magazines present an alarming picture, with every single magazine in the top 25 registering a drop. Here's a list of top 25 English magazines and how they fared.   From our Sponsors: Lotame Locate, Target, and Message your customer using Social Data What happens when events in Social Media threaten your brand, like Dominos Pizza? Read the real world case study that tells you exactly what to do and what not to do, if your brand comes under attack. This FREE case study from Lotame is a must read for every CEO, CMO and Brand Manager, EVEN if you don’t use Social Media today. Click here to download the case study.

 
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The Wall Street Journal Facsimile Edition To Hit Newsstands On Monday

Posted by admin on May 13, 2009 in Digital Media News
A facsimile edition of The Wall Street Journal Asia is expected to hit newsstands in New Delhi and Mumbai on Monday. The daily will cost Rs25 per issue, in a country where readers have a choice of six business dailies that sell for Rs3 or less. Wall Street Journal India Publishing Pvt. Ltd, a wholly owned subsidiary of Journal publisher Dow Jones (NYSE: NWS) & Co. Inc., will publish the fax edition through an arrangement with Indian Express Newspapers Ltd, publisher of The Indian Express. The latter will carry out the printing and distribution of India's second fax edition of a foreign newspaper and the first such edition of a business daily. Deccan Chronicle Holdings Ltd, the Hyderabad-based publisher of dailies such as Deccan Chronicle and The Asian Age, publishes the fax edition of The International Herald Tribune, a title owned by The New York Times Co. (NYSE: NYT)  Suman Dubey, editor and publisher of the WSJ fax edition, confirmed the development. "We have received all clearances and hope to start publishing on Monday," he said. A facsimile edition is an exact replica of a newspaper published abroad and Indian laws do not allow insertion of local news or advertisements. India restricts investments in media and foreign investment in news media is capped at 26%. Hence, foreign publishers, hopeful of entering the publishing business in India when the laws are relaxed, enter into content sharing agreements with local publishers and TV networks, so that local readers and viewers are familiar with their brands. Financial Times, published by London-based Pearson (NYSE: PSO) Plc., recently applied for permission to publish a facsimile edition in India. Related WSJ.com Launches India Edition; No Word on Print Edition YetWSJ Fax Edition Gets Final Nod; Talks On With Indian Express To Print Updated: Financial Times To Launch Facsimile Edition In India From our Sponsors: Lotame Locate, Target, and Message your customer using Social Data What happens when events in Social Media threaten your brand, like Dominos Pizza? Read the real world case study that tells you exactly what to do and what not to do, if your brand comes under attack. This FREE case study from Lotame is a must read for every CEO, CMO and Brand Manager, EVEN if you don’t use Social Media today. Click here to download the case study.

 
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Fortinet adds richness to network security appliances

Posted by admin on May 13, 2009 in Digital Media News
Fortinet adds richness to network security appliancesCIOL, IndiaBANGALORE, INDIA: Fortinet, a leading network security provider , today announced the launch of its FortiOS 4.0 operating system in Indian market. The new firmware upgrade integrates hundreds of new features to significantly improve the value and ...

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